spiral16 blog features KC/IABC event
spiral16, a leading Kansas City company that monitors, measures and analyzes digital content, featured the Jan. 19 KC/IABC breakfast session on its blog.
“As business communications people, we all face the challenge of getting across the core value of what we do in the simplest, most effective terms possible. In digital and social media especially, the challenge of effective communication comes down to two things:
1. Web audiences have short attention spans and you must speak to them efficiently.
2. How do you best measure the success of your communications?
“This morning at the KCIABC breakfast Taking Your Communications Practice From Good to Excellent, moderated by Anne Canfield (VP of communications at the Kansas City Art Institute), the panelists had some great advice on these subjects and more.”
Share