It’s not a commercial. It’s not a documentary. And it’s not a corporate video. It’s web video content, and it’s telling brands’ stories on platforms like corporate home pages and YouTube. But what is video content? Specifically, what does it look like? How is it useful? And how can we maximize its potential?
Join us at KC/IABC’s monthly luncheon – NEW DATE – 11:30 a.m. Thursday, August 23 at Brio Tuscan Grille on the Country Club Plaza to learn some practical guidance from our special guest speakers, Darren Mark of Scenic Road Productions.
Darren will take us on a tour of the video content landscape, passing along valuable information that relates to our own video communication platforms. Darren will guide attendees through the murky waters of online video posting, and will highlight a variety of video sharing websites, as well as the best ways to post your videos.
Scenic Road Productions is a video production company that produces web video content Sam’s Club, Applebee’s, and Allstate, among other clients. Scenic Road Productions works with national and regional clients to produce branded content for corporate websites.
Scenic Road won a 2010 Emmy, for Best Informational/Instructional Feature Segment, from the Mid-America chapter of the National Academy of TV Arts & Sciences.
You can meet Darren in person at KC/IABC’s next monthly luncheon.
Thursday, August 23
11:15 to 11:45 a.m. – Registration and networking
11:45 a.m. – Announcements and introductions
Noon to 1 p.m. – Luncheon program
Brio Tuscan Grille
502 Nichols Road
Kansas City, Mo. 64112
Free parking available in several Plaza lots, including near Burberry store and by The Capital Grille.
KC/IABC members $25
KC/IABC student members $15
Student guests $20