Below Tom McAnerney, Shannon Dunn, Susan Kreifel and Dennis Hotter of Sprint

Below Mike Goff and family celebrate after receiving the Arthur E. Lowell Award for Excellence in Communications.

Something bad will happen. You know it, we all know it. Companies should proactively identify probable threats to their reputations, put into place preventive measures, and provide the procedures and protocols to mitigate the effects of a communications crisis if it does happen. So why don’t most organizations actually do that? Because they don’t know how. Do you?

Enter Max Muller.

Max partners with other consultants and consulting organizations through Speak! LLC, a consulting and training organization. Max has more than 38 years of business experience as an attorney, businessman and consultant. He has held various operating and executive positions with distribution and information technology companies. He has presented more than 3,000 seminars, webinars, podcasts and audio-conferences throughout the United States, England and Canada, reaching more than 100,000 individuals.

Max is the author of five business books as well as numerous one- and multi-day seminars and workshops, training video scripts, and internet distance learning materials for a number of adult continuing education organizations.

Max will show us how to help our clients create an analytic matrix of all of the bad things – the really bad things – that could impact their organizations from negative feedback in blogs, unfair testimonials in popular forums, unfounded allegations, and employees doing a little bit of everything in the blogosphere from posting confidential information to harassment and discrimination.

In this fast-paced, interactive session you’ll learn how to help your client built an assessment matrix that identifies not only what could happen, but also computes probabilities of occurrence and severity of impact. Once they understand the hurt, then you can supply the crisis communications rescue.
This session is multi-media and highly interactive. Information you’ll gain:

• How to get your client involved in crisis assessment, prevention and mitigation
• Step-by-step instructions on how to build a crisis communications analytic matrix
• Group identification of probable crises
• Formulating, developing and implementing preventive policies and measures
• Decision making under crisis-induced stress
• Communications crisis management

When:

• Thursday, June 14
• 7:30 to 7:45 a.m. – registration and networking
• 7:45 a.m. – announcements and introductions
• 8 to 9 a.m. – luncheon program

Where:

• Kansas City Café
• 1532 Grand Blvd., Kansas City, Missouri

Cost:

• KC/IABC members $25
• Guests $35; KC/IABC student members $15; and student guests $20.