Business Communicators Summit

Mark your calendars: we’re celebrating the 10th anniversary of BCS on Thursday, Feb. 27, 2014 at the KU Edwards Campus/BEST Conference Center, 12600 Quivira Rd., Overland Park, KS 66213.  

BCS is at the KU Edwards Campus Best Conference Center

The KC/IABC Business Communicators Summit is the best professional development event for communicators in the Midwest. Don’t miss it!


Tickets are available until the day of the event unless we sell out beforehand. KC/IABC members can attend for $200, non-members for $300. Students, this is the perfect opportunity to learn from some of the best and brightest communicators in the Midwest, register for $50. 


David Meerman Scott is the keynote speaker at 2014 KC/IABC BCS

You won’t want to miss this year’s event because our keynote speaker is David Meerman Scott, international bestselling author of “The New Rules of Marketing & PR.” He will kick off the day of offering insights in engaging your market, connecting with customers and growing your business. As a bonus, all attendees will receive a copy of his latest book, “The New Rules of Marketing & PR,” fourth edition. 

Additionally, we have nine wonderful breakout sessions for you to choose from throughout the day. Our speakers are:


7:30 – 8:30 a.m.  Breakfast and registration

8:30 – 9 a.m.  Welcome and opening remarks

9 – 10:15 a.m.  KEYNOTE PRESENTATION: Real-Time Marketing & PR
David Meerman Scott, international bestselling author of “The New Rules of Marketing & PR” and “Real-Time Marketing & PR” 
Wake up, it’s revolution time! Gone are the days when you could plan out your marketing and public relations programs well in advance and release them on your own timetable. It’s a real-time world now, and if you’re not engaged, then you’re on your way to marketplace irrelevance. Real-time marketing are when businesses see an opportunity and are the first to act on it. These days news breaks over minutes, not days. Ideas percolate, then suddenly and unpredictably go viral. Companies develop (or refine) products or services instantly, based on feedback from customers or events in the marketplace. Caught up in old, time-consuming processes, too many companies leave themselves fatally exposed by flying blind through this new media environment. You don’t have to be among them. What counts today is speed and agility. While your competitors scramble to adjust, you can seize the initiative, open new channels, and grow your brand.

10:15 – 10:45 a.m.  Keynote presentation Q&A

10:45 – 11:00 a.m.  Break & networking


Email ROI: Let It Rock!
Jessica Best, Community Director, emfluence
What if every marketing campaign you deployed earned you $28 for every $1 you invested? Email marketing still rocks the highest return on investment of any marketing medium. That is, if you do it right. In her presentation, Jessica Best, email marketing nerd for emfluence, will show you three ways you can guarantee improvements in your ROI. Innovate, Create, Elevate – Lori Baerg, Chief Executive Officer, Prizm Creative Skilled storytellers, Prizm Creative’s team lives our tagline of Innovate, Create and Elevate. As experts in strategic branding and communications, we recognize the key role these factors play in even the simplest of communications projects. In the session, Lori Baerg, CEO of Prizm Creative will provide anecdotal examples of how these words have applied to client projects over the years.

The Job Market: What’s Hot, What’s Not
Diane Stafford, The Kansas City Star
The job market is constantly shifting making it difficult to stay on top of current job market trends. Join The Kansas City Star’s business writer and careers columnist, Diane Stafford, as she shares the most recent job market trends.

12:00 – 1:45 p.m.  Lunch/Special Award Presentations

1:45 – 2:00 p.m.  Break & networking


How to Engage Effectively with Different Types of Media
Megan Neher, Megan Neher PR, and Robyn Caulfield, Robyn Caulfield Communications
Megan Neher and Robyn Caulfield, both seasoned Kansas City public relations consultants, will share insights into how to be successful at media relations. With extensive experience securing placements in both local and national media outlets, they will share best practices that will help you effectively shape journalists’ coverage of clients in an ever-evolving news landscape.

The Accidental Extrovert: How to be Successful as an Introvert in an Extroverted Communications Role
Angela Connelly, Chief Marketing Officer, PKD Foundation
Have you ever wanted to run away when entering a roomful of people at an event? Are you exhausted after attending a conference? Does the thought of being interviewed make you cringe? You might be an introvert. As an introvert by nature, extrovert by necessity, Angela will share her experiences in how to overcome the challenges of being a successful communications and public relations professional despite being a wallflower.

The TAO of Twitter: Twitter Account Optimization
Travis Wright, Chief Growth Officer, MediaThinkLabs
Learn tips and tricks of managing branded Twitter accounts. There are certain do’s and don’ts each brands social media managers should know and this session will provide information valuable for all levels of Twitter understanding. Those in attendance will certainly increase their Tweet-fu.

3 – 3:15 p.m.   Break & networking


How Content Supports a Good User Experience
Brian Mills, Human Factors Engineer @ Sprint
Content strategy, content marketing, content management, content curation, content governance, content aggregation – with so many similar-sounding services and tactics, it’s hard to know where to start. In this breakout session, we’ll cover core content concepts and use proven case studies to focus on how to make the most of your time and effort by accounting for the three P’s: planning, people and process(es).

Put Down That Frying Pan! No Need to Whack Your Employees to Get Them Engaged
Don Sanford, Principal, Buck Consultants
Review the latest trends and techniques companies are using to effectively reach and engage employees in key business issues. Techniques covered include: social media, games, video teasers, infographics, and a wide array of interactive online tools. These approaches will be presented along with real-world case studies showing how the ideas were deployed and results achieved.

There Should Be More to It Than That: Hyperbole vs. Rapture
Sean Stormes, President and CEO, and Michael Combest, Chief Revenue Strategist, The Third Door
The business disease that’s reached epidemic proportions – sameness – poses a real threat to every company’s survival and to the marketing community at large. Absent another approach, marketers often amplify their firm’s sameness built on mere strengths and differentiation. This interactive discussion will allow attendees to pivot toward an alternative view that irrefutably provides greatly improved client delight and profitable revenue growth.

4:15 – 4:30 p.m.  Break & networking

4:30 – 5 p.m.  Closing remarks and door prizes

Register today to reserve your spot.

For additional information, to volunteer, or if you have any questions, please contact BCS director Lindsey Leesmann.

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