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Join Tech/SIG this Wednesday!
This Wednesday, May 22, Tech/SIG will be meeting at the Sprint Campus, 6360 Sprint Parkway. Sprint’s Manager of Corporate Communications Sara Folkerts (and KC/IABC President) will talk about her experiences making and using infographics. Register here! Share
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June breakfast: Sprint’s Award-Winning Social Media Ninjas Program
Social media’s primary value may be its ability to influence key decision makers and customers’ brand perceptions. What every company needs is a strong band of brand advocates who can communicate its messages effectively and influence perceptions. The Social Media Ninjas Team at Sprint has built that team through its employees who have become powerful brand advocates. Learn their secrets for creating a program that drives employee engagement while enhancing and protecting Sprint’s brand.
ShareJuly luncheon: Leveraging the Power of Mobile Technology
Organizations of every size and type can experience increased productivity, strengthen customer connections and reach new potential customers with the right mobile strategy. Learn how specific companies are using mobile both internally and externally and get a sneak peek at emerging uses for mobile technology.
ShareAugust luncheon: Building Buzz for KC Through Social Media
The 2012 All Star Game at Kauffman Stadium was a galvanizing event for the community that shone the national spotlight on Kansas City. A key reason for the event’s success was the social media campaign led by the Kansas City Convention and Visitors Association, the Mayor’s Office, the Social Media Club of Kansas City and Barkley. Since then, these organizations have worked together and individually to market Kansas City and its events through Google Paint the Town Green, America’s Creative Crossroads, Code for America and other campaigns. Learn their social media secrets, strategies and measurement techniques that can be adapted to any organization.
ShareSeptember luncheon: Building Internal Partnerships for Strategic Communications
Whether or not you’re part of the employee communication staff, if you work in an organization you have key internal audiences you have to connect with if you’re going to be effective. Building those bridges isn’t as simple as creating a project plan and sending messages. Learn more about ways to build effective connections up, down and across an organization — without needing a lot of money.
ShareOctober luncheon: More Than a Game: Creating Online Digital Experiences as a Marketing Communications Strategy
Interactive marketing is rapidly growing in a new direction: gamification. Online games are not just a fun way to pass the time – companies like American Airlines, J.P. Morgan, Universal Pictures and numerous others are employing this emerging strategy to create strategic digital experiences that connect consumers with brands. Dan Ferguson, named “marketer of the next generation” by Brandweek magazine, will provide an inside look at how game mechanics and design can be used to educate, inform and entertain – for companies and projects of all shapes and sizes.
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